Case Studies & More
From David Freeman, Former CEO
Loctite Corporation
IMA was hired by the Loctite Division of Henkel KGaA, the world’s largest adhesive’s company, to help sell its Permatex business in Asia in May 2000. That business was successfully sold to the Permatex, Inc. of the U.S. Permatex subsequently appointed IMA to be the exclusive sales and marketing agent for Asia/Pacific for five years through 2005. IMA set up distributors in all Asian countries plus Australia and consistently delivered sales growth in excess of 20% per year. All sales targets were exceeded. At the end of the contract in 2005, IMA transitioned the accounts in Asia/Pacific positively and professionally to a Permatex employee headquartered in Permatex’s Hartford HQ.
Harvard Business School Case Study
This is a great study on how a sales and marketing major powerhouse of the global adhesives business gained more than 60% market share globally in their various market segments.
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