Loctite Australia

Tom ran the Loctite Permatex Auto Aftermarket business in our region from Hong Kong. Under his leadership we introduced the concept of Permatex Program Selling where we sold programs instead of individual products.  These Permatex promotions sold over A$1.4 million of new products.  The Fast Orange promotion was hugely successful as were the silicones prepacks. These programs got new products on the shelf quickly.  This was a totally new concept down under.  The programs were fun to sell and our distribution loved them. Our sales rocketed during those years.

Kevin Lennon
National Sales Manager- Loctite Automotive Aftermarket
Henkel Australia Pty. Ltd.